Dealership SEO tips have a unique challenge when it comes to marketing online. With so many different components to manage and a limited amount of resources, it can feel impossible to keep up with the latest online trends and techniques.

That’s why it’s important for anyone who touches marketing at a car dealership to understand dealership SEO. By learning three fundamental strategies, you can keep your dealership’s website visible to potential customers and ensure that it performs well in search engines.

1. Keep it Relevant

Content is key in car dealership SEO because it helps you rank higher in search engines for keywords that are relevant to your business. By creating informative blog posts and videos about vehicle models and other topics related to your automotive services, you can establish yourself as a knowledgeable authority and increase the likelihood that your website will appear in relevant searches.

2. Be Local

Local SEO is crucial for car dealerships because it increases their visibility to leads in their local area. By claiming your Google Business Profile listing and regularly updating it with relevant information (like the name of your town or nearby towns), you can make sure that your website appears in local searches.

3. Optimize for Technical SEO

Optimizing your website for technical SEO is an important step to ensuring that it ranks high in search engines and is easy for users to navigate. This includes using a mobile-friendly design, incorporating image alt tags to provide context for those who use screen readers, and maintaining an up-to-date XML sitemap that allows search engines to easily find and index new and updated pages.