Domain reputation is the score that tells whether a domain is trustworthy. It factors into the links, content, headers and any other assets of the website.

Internet service providers (ISPs) use advanced algorithms to assign scores. Each email receiver has a different set of criteria. However, the domains with high standings are more likely to be trustworthy.

If an email provider sees a lot of spam complaints or emails marked as spam, it blacklists that domain. This can hurt your domain reputation.

While it’s not possible to make your domain reputation perfect, there are ways to improve your score. Luckily, there are tools that allow you to check your domain reputation for free.

One tool is Google Postmaster Tools. In its free version, you can test your domain’s reputation against four major email service providers. Results are saved for up to 30 days.

Another tool is the Domain Reputation API, which provides real-time data. The API can be used to determine disposable emails, phishing & malware, parked domains, and other suspicious behavior.

Another way to increase your domain reputation is to increase your number of inbound links. A higher number of links will indicate that your website is high-quality.

Another factor that affects your domain reputation is your open rate. Low opening rates send a negative signal to the ISP. Also, high unsubscribe rates can negatively affect your domain reputation.

To boost your domain reputation, be sure to send emails that are relevant and engaging. You can also optimize your subject lines and call to action buttons.

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