Live Sports is a crucial component of streaming services, providing high engagement and driving subscriber growth. It also offers premium ad space, provides an engaging user experience and generates significant revenue.Resource: https://www.radiokrka.com/

Sports rights are a top priority for media companies looking to diversify their distribution channels, attract cord-cutters and mitigate escalating TV and streaming costs. As a result, the number of live events available to streamers has rapidly increased, with Disney+ set to roll out ESPN and its sports programming next year, Apple making a play for FIFA’s World Cup and Amazon Prime signing up to broadcast 17 Champions League matches in 2024-25 and beyond.

The Evolution of Live Sports Broadcasting: From TV to Online

But that strategy could backfire as the sheer cost of acquiring long-term rights is likely to lead to more linear-TV consumers cutting the cord and shifting to direct-to-consumer (DTC) streaming services. “The more live sports content migrates to digital, the more likely it is that traditional TV consumers will cut the cord,” says Michael Pachter, media analyst at Wedbush Securities in Los Angeles.

In addition to offering exclusive live sports content, the best streaming services offer a wide variety of other original programming, movies and TV shows. They also provide high-quality streaming with low latency. This is critical for sports fans who want to watch their favorite team compete without the hassle of having to pay for cable or a satellite subscription.