Social media advertising agencies offer a range of services to help businesses grow their online presence. These can include content creation, advertising, and community management.
They can also help clients to create a social media advertising agencies strategy and develop a team of people who can manage their social accounts. These can be freelancers, or full-time staff.
The first thing a prospective client will want to see is a portfolio of previous work. This will make them feel confident in hiring you to manage their social media accounts.
A good social media portfolio will have in-depth case studies of the campaigns you’ve worked on, showing what went right and what didn’t. It’s also a great place to list your team members and explain their relevant skills.
Some agencies choose to specialise in a particular social network, such as Facebook or Twitter. This can be beneficial for both new and existing clients as it makes it easier to find relevant content for the right audience.
The Power of Social Media Advertising Agencies in Boosting Your Business
There are also a number of other ways to promote your agency. These include networking events, social meetings in your local pub, and making guest appearances on podcasts, webinars, and Twitter chats.
Lastly, you could run a free workshop for your local coworking space or design meetup to promote your social media agency. These are all great places to get the word out about your business and generate new enquiries.
Some social media advertising agencies specialise in specific networks, such as Pinterest or Instagram, or offer real-time campaign management. This means they’re monitoring their clients’ accounts and responding to comments or questions on their behalf.